Mobile/ Watch apps for notifying influencers of tasks:
Pay Per Engagement
Social networks connected:
FB, Twitter, Instagram, YouTube
Target influence by audience location:
Sway powers the worlds largest marketplace to buy and sell influencer marketing programmatically. Unlike pay per click or banner advertising, Sway leverages the cult followings of local influencers to gain attention in a massive way. We like to think of these influencers as micro celebrities due to the fact that they command the attention of others no matter the medium, geography, channel, social network, or ad unit they use to share their voice. We specialize in providing real time high frequency software to automate influencer marketing on the fly.
A Sway is a real time/ algorithmically driven derivative of Influencer Marketing much like the programmatic revolution known as Real Time Bidding. A traditional influencer marketing scenario progresses through parties in this fashion: Advertiser Influencer Agency Influencer Social Network Fans.
While a Sway can have an infinite number of influencers being driven using algorithms to manage stats, payments, fraud, brand safety, and common human errors: Advertiser Demand Platform (Algorithms to target influencers efficiently based on their quality at any given time) Exchange (Algorithms to manage supply & demand) Supply Side Platform (Algorithms to monetize influencers efficiently and infrastructure that aggregates influencer agency supply) Influencer Social Network Fans
People trust the opinions of local icons & friends over any type of ad unit. Sway is today's only way to buy that type of influence in a programmatic fashion ~ MrProvider.com